Only a few decades in the past, web marketing really did not exist. Now, it seems as though every company is online, and you’re most definitely in the minority if you aren’t. Web sites, email marketing, social media pages, SEO and PPC; the world of online marketing is huge. So how has this new platform changed advertising game?
Mass Cover Distribution
A large leap in marketing that came from businesses going online was the mass target market that can now be reached. It is really a worldwide platform, enabling individuals from all over the globe to see your brand like never before. Sure, TV ads and magazines might have been available in more than one country, but now every little thing you put out is available to view from basically anywhere in the world. That’s sort of fantastic, right? It furthermore opens up possibilities for businesses to create an internationally recognised name much easier.