Only a few decades ago, online marketing really did not exist. Currently, it seems as though every business is online, and you’re certainly in the minority if you are not. Websites, e-mail advertising and marketing, social networks pages, Search Engine Optimization and Pay Per Click; the world of internet marketing is large. So how has this new platform changed marketing game?
A large leap in advertising that came from businesses going on line was the mass target market that could now be reached. It is truly a global platform, enabling people from around the globe to see your brand like never before. Sure, TV advertisements and publications might have been available in more than one country, but now everything you put out is available to view from basically anywhere in the globe. That’s sort of fantastic, right? It also opens possibilities for companies to develop a worldwide recognised name much easier.